SCHEDULING & MARKETING STRATEGIES IN THE STREAMING ERA

    1. Event Date
      Wed, April 1
  1. Event
    MIPTV
  2. Event theme
    MARKET INTELLIGENCE
    WHAT'S TRENDING
  3. Type of Event
    Presentation / Study

SCHEDULING & MARKETING STRATEGIES IN THE STREAMING ERA

01-04-2020, 09:30 - 10:00

On Demand
Language:
English

On Demand session will be released at 9.30 am (CET)

SESSION AVAILABLE HERE

 

Linear TV in 2020 faces the twin challenges of secular decline and increased competition from global  streaming insurgents. TV networks need to respond proactively to  the rise of  streaming  by incorporating best practice from the streamers to reinforce the point of differentiation between live TV and on-demand. This presentation will focus on the following key areas to enable linear networks to employ stream best practice to engage successfully with streaming audiences:

 

  1. The macro trends driving the pivot towards streaming
  2. Creating compelling content for real-time engagement
  3. Understanding the streaming behaviour of linear TV viewers
  4. Linear Digital scheduling strategies to underline the role of live in video consumption

 

This presentation will feature MIDiA Research engagement and fandom behaviour to provide a real-time understanding of the rapidly evolving consumption trend which linear will need to tap into to retain audiences in the D2C era.

Speakers

  • Tim Mulligan

    Presenter

      1. Event
        MIPTV

    EVP & Research Director

    Midia Research

    Tim Mulligan is MIDiA’s research director and lead video analyst. He provides analysis and insight for all companies involved in the video space,...