THE D2C BIG BANG MOMENT

    1. Event Date
      Mon, Oct 14

THE D2C BIG BANG MOMENT

14-10-2019, 11:10 - 11:30

Grand Auditorium
Language:
English

In partnership with MIDiA Research

 

2019 marks the biggest shift in the US video market since Netflix’s pivot into streaming in 2007. Against the backdrop of peak attention major players including Apple and Disney have joined the fray, saturating and fragmenting the market further with their direct-to-consumer propositions and providing the first serious opposition to incumbent streaming services. 

 

As content spend continues to escalate, lack of adoption for SVOD providers means actively losing to competitors. Yet, cutting through the virtual static noise that reverberates across the digital economy in 2019 is difficult now more than ever, when consumers’ available attention has all but diminished. Herein lays the challenge for direct-to-consumer in 2019.

 

Speakers

  • Tim Mulligan

    Presenter

      1. Event
        MIPCOM
      2. Country
        Europe
        • UK

    Executive Vice President and Research Director

    MIDiA Research

    www.midiaresearch.com Tim heads up MIDiA’s online video research practice. Tim provides analysis and insight for all companies involved in the online...

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