EMOTIONAL DATA: MEASURING AUDIENCE ENGAGEMENT

    1. Event Date
      Wed, Oct 16

EMOTIONAL DATA: MEASURING AUDIENCE ENGAGEMENT

16-10-2019, 09:30 - 10:00

Auditorium A, Palais 3
Language:
English

Imagining a world where audience engagement can be measured by facial coding, eye tracking, and electrodermal activity is no longer a sci-fi dream. With the evolution of cutting-edge technology, neurosciences are promising the content industry the exciting possibilities of smart data. In this fascinating session, take a closer look at how subconscious emotions may play a larger role in fueling creative and development strategies.

Speakers

  • Xavier Fischer

    Speaker

      1. Event
        MIPCOM
      2. Country
        Europe
        • France

    CEO

    Datakalab

    He graduated from Centrale Supélec, a renowned engineer school in France and worked several years at Emotient, a company specialized in Facial coding...

  • Daniel Ramos

    Speaker

      1. Event
        MIPCOM
      2. Country
        Europe
        • Spain

    International Marketing Director

    Sociograph

      Daniel Ramos is International Marketing Director of Sociograph, a consulting firm of marketing science located in Spain and Mexico. Daniel is a...

  • Catherine Warren

    Moderator

      1. Event
        MIPCOM
      2. Country
        North America
        • Canada

    Chief Executive Officer

    Vancouver Economic Commission

    Catherine has lived and worked internationally in the US, UK and Europe, throughout a career in entertainment tech, business development and...

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