RULE THE 'MIDDLE KINGDOM'

    1. Event Date
      Sat, Oct 12

RULE THE 'MIDDLE KINGDOM'

12-10-2019, 12:00 - 12:30

JW Marriott, Grand Theatre
Language:
English

In partnership with Dubit
 

Six- to ten-year olds: call them the “Middle Kingdom.” They’ve aged out of preschool content but aren’t ready for adolescent issues. They’re outgrowing tablets but might not yet own a smartphone; they lose screen control to little siblings during the day and parents at night. They’re evolving unique personal interests, so there’s no “one size fits all” that video, game, app and product makers can rely on to connect at scale. 

Are these kids a “Lost Kingdom” or “Magic Kingdom”? To better understand this age group’s changing needs, Dubit will bring fresh data and insights about the most engaging content genres, the most appealing video formats, and best practices for promoting discovery, engagement and sharing.

 

Speakers

  • Adam Woodgate

    Presenter

      1. Event
        MIPJunior
      2. Country
        Europe
        • UK

    SVP Media Insights

    Dubit

    Adam has nearly 30 years media and marketing experience, 10 years of which was spent in senior operational roles. Initially spending time in audience...