KEYNOTE SHOWCASE - MIPTV 2018 BRAND CONTENT OF THE YEAR: 'CARMILLA' (by Kimberly-Clark)

    1. Event Date
      Wed, Apr 11
  1. Event type
    Keynote

KEYNOTE SHOWCASE - MIPTV 2018 BRAND CONTENT OF THE YEAR: 'CARMILLA' (by Kimberly-Clark)

11 Apr 2018, 12:00 - 12:30

Palais des Festivals, Debussy Theatre, Palais 1
Language:
English

TRANSMEDIA CONTENT 'CARMILLA', AWARDED BRAND CONTENT OF THE YEAR AT MIPTV2018

 

MIPTV has chosen to give its Brand of The Year Award to a Brand Content that become a transmedia brand and its own: ‘Carmilla'.

 

Produced by Shaftesbury, with executive producer U by Kotex®, Carmilla is a scripted transmedia digital series with over 71 million views on YouTube channel KindaTV, the largest scripted YouTube channel for millennials in Canada.

 

Carmilla puts a modern spin on the cult classic gothic vampire novella by Joseph Sheridan Le Fanu. Meshing the vlog format aesthetic with scripted storytelling, Carmilla follows the adventures of university student Laura Hollis (Elise Bauman) whose world is turned upside down after a vampire, Carmilla Karnstein (Natasha Negovanlis), moves into her dorm room.

 

Carmilla is developed and produced by creator and producer Shaftesbury, in association with U by Kotex®. It was co-created by Shaftesbury and award-winning playwright Jordan Hall, written by Hall, and directed by Spencer Maybee.

 

Carmilla has been viewed in 193 countries and translated in over 20 languages by fans.

 

In addition to being released digitally, Shaftesbury and Cineplex Entertainment partnered for a nation-wide stunt event screening series with The Carmilla Movie playing for one night only at 35 Cineplex theatres across Canada.

 

 

In January 2018, The Carmilla Movie made its world television premiere on Hollywood Suite, preceded by an 18-hour marathon of Seasons 1 through 3 of the web series, presented by U by Kotex.

 

Brand licensing deals include a collection of customizable pendants and rings inspired by the series and its characters from Jewlr.com, as well t-shirts with apparel licensee Mighty Fine.

 

KCP Loft, a division of Corus Entertainment, has optioned the world publishing rights. Kim Turrisi (Venice: The Series, Just a Normal Tuesday) has been named as the author of the adaptation, which is slated for publication in Spring 2019.

Speakers

  • Christina Jennings

    Speaker

      1. Event
        MIPTV
      2. Country
        North America
        • Canada
      3. Speaker category
        Speaker

    Chairman & CEO

    Shaftesbury

    With a track record for delivering award-winning scripted content for audiences around the world, Christina Jennings is founder, chairman and CEO of...

  • Kaaren Whitney-Vernon

    Speaker

      1. Event
        MIPTV
      2. Country
        North America
        • Canada
      3. Speaker category
        Speaker

    SVP, Branded Entertainment

    Shaftesbury

  • Fiona Tomlin

    Speaker

      1. Event
        MIPTV
      2. Country
        North America
        • USA
      3. Speaker category
        Speaker

    Global Sector Leader

    Kimberly-Clark

    Fiona Tomlin is the Global Sector Leader, Vice President for Adult & Feminine Care at Kimberly-Clark Corporation.  She is responsible for leading the...

  • Drew Baldwin

    Moderator

      1. Event
        MIPTV
      2. Country
        North America
        • USA
      3. Speaker category
        Moderator

    Founder

    Tubefilter

    Drew is the CEO of Tubefilter and Creator of the Streamy Awards.   About Tubefilter Tubefilter is the most trusted and widely read source for...

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