THE BIGGER ROLE OF DATA AND AUDIENCE MEASUREMENT

    1. Event Date
      Sat, Apr 7
  1. Event type
    Panel Discussion

THE BIGGER ROLE OF DATA AND AUDIENCE MEASUREMENT

07 Apr 2018, 11:00 - 11:30

Palais des Festivals, Auditorium A, Palais 3
Language:
English

Data and audience measurement have always played a major role in decision-making among commissioners, SVOD platforms and in social media—far more than among traditional players. New technology improves our knowledge through the acquisition of data, providing the ability to adapt artistically and strategically. But we don’t use all the tools available to us, usually because of lack of money, time, expertise. With experts onstage, discover the most relevant data and audience measurement tools today, and the major technological breakthroughs driving toward 2020. What will the opportunities and challenges be?

Speakers

  • Frédéric Vaulpré

    Speaker

      1. Event
        MIPFormats
      2. Country
        Europe
        • France
      3. Speaker category
        Speaker

    Vice-President

    Eurodata TV Worldwide

    Frédéric Vaulpré is Vice-President of Eurodata TV Worldwide. Frédéric leads the company's international expansion and product development and is in...

  • Courtney Williams

    Speaker

      1. Event
        MIPFormats
      2. Country
        North America
        • USA
      3. Speaker category
        Speaker

    Regional Director Europe

    Parrot Analytics

    With more than 20 years’ experience in the international media and entertainment sector both as a senior executive at several networks and studios,...

  • Doug Wood

    Speaker

      1. Event
        MIPFormats
      2. Country
        Europe
        • UK
      3. Speaker category
        Speaker

    Group Director Research & Insight

    Endemol Shine Group

    Doug Wood has over twenty years’ experience in television research and is currently Group Director of Research & Insight for Endemol Shine Group,...

  • Marjorie Paillon

    Host

      1. Event
        MIPFormats
      2. Country
        Europe
        • France
      3. Speaker category
        Host

    Journalist / Founder

    France24 / I Love Productions

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