MEDIA MASTERMIND KEYNOTE: SEAN MILLS, SENIOR DIRECTOR OF CONTENT PROGRAMMING, SNAP INC.

    1. Event date
      Tuesday 17 October 2017

MEDIA MASTERMIND KEYNOTE: SEAN MILLS, SENIOR DIRECTOR OF CONTENT PROGRAMMING, SNAP INC.

17 Oct 2017, 17:00 - 17:45

Grand Auditorium, Palais 1

Language:
English

Sean Mills, Senior Director of Content Programming, will deliver a keynote speech at MIPCOM 2017 to outline how the camera company is making new inroads into content creation for mobile. Hewill discuss the company's growing slate of Snapchat Shows and the future of made-for-mobile video content.

Snapchat has built a reputation as the go-to app for millennials, representing a new, mobile-first direction for digital media. As of this summer, Snapchat has more than 173 million daily active users. At MIPCOM, Mills will walk through how Snap Inc. approaches partnerships with legacy media companies, TV networks, film studios, and independent producers, and how to produce for vertical video. He will also explore how mobile content can complement traditional linear programming, and the types of genres they are hoping to expand into – from scripted Shows to horror, documentary, and animated series.

 

Speakers

  • Mills Sean

    Key Note Speaker

      1. Event
        MIPCOM
      2. Country
        North America
        • USA
      3. Speaker category
        Keynote

    Senior Director, Content Programming

    Snap Inc.

    Sean joined Snapchat in April 2015 and is the Senior Director of Content Programming. Prior to this, Sean was the President of NowThis where he...

  • Bulkley Kate

    Moderator

      1. Event
        MIPCOM
      2. Country
        Europe
        • UK
      3. Speaker category
        Speaker

    Media Commentator

    KGBulkley

    An award-winning business journalist, Kate writes regularly for specialist publications, including DTVE and Broadcast Magazine in the UK. An...

  • Anderson Lauren

    Panellist

      1. Event
        MIPCOM
      2. Speaker category
        Speaker

    Senior Vice President of Programming

    NBCUniversal

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