MEDIA MASTERMIND KEYNOTE BENJAMIN SALINAS, CEO, TV AZTECA

    1. Event Date
      Monday 16 October 2017
  1. Event Theme
    Media Mastermind Keynotes
  2. Event Type
    Keynote

MEDIA MASTERMIND KEYNOTE BENJAMIN SALINAS, CEO, TV AZTECA

16 Oct 2017, 16:15 - 16:45

Grand Auditorium, Palais 1
Language:
English

Benjamin Salinas Sada, CEO of TV Azteca, will share some thoughts on the future of television and entertainment. “We face a complex context with a more demanding audience, a multiplicity of distribution platforms and a growing number of production companies creating content. However, there is a market imbalance in which the present offer is not fulfilling a higher demand for more and better content.”  - says Mr. Salinas. He concludes that audience preferences are changing and must be analyzed to understand the current demand and identify new market opportunities. 

Speakers

  • Carugati-Guise Anna

    Moderator

      1. Event
        MIPCOM
      2. Country
        North America
        • USA
      3. Speaker category
        Moderator

    Group Editorial Editor

    World Screen

    Ms. Carugati oversees WSN INC.'s English-language publications, including World Screen, TV Europe, TV Kids, TV Real, TV Formats and TV Asia Pacific....

  • Salinas Benjamin

    Key Note Speaker

      1. Event
        MIPCOM
      2. Country
        South & Central America
        • Mexico
      3. Speaker category
        Keynote

    CEO

    TV AZTECA

    Benjamin Salinas Sada (34) is CEO of TV Azteca since October 2015. A Mexican citizen, he holds a BS from the Instituto Tecnológico y de Estudios...

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