Speaker Profile MIPTV

Alex Alexander


Company Name412 Entertainment


An expert storyteller, incubator of new entertainment properties, multi-platform specialist , Producer, deal maker , ball breaker and all round nice guy.

Alex sits at the juncture of Marketing, Content, Commerce and  Story. Having held CMO and Marketing Director positions across media, publishing and entertainment companies, Alex understands  the business of entertainment and practices Producerology: defined as the fine art of making shit happen with extraordinary results . 

Creator and Producer of the Movie Maker Project SA in 2008, Alexander produced and directed the award winning original Teen live action series and yearlong multi-platform experience ‘Alma Mater High’. 

Alex EP'd and co-created NBCUniversal’s interactive crime series Precinct 13 – Seasons 1 and 2 , an original Multiplatform series spanning online, TV, print and social media . A crime story where the viewer decided the outcome.
Alexander has  produced and created TV series for NBCU’s E!, Style and 13th Street channels including: Changing Faces and Unveiled non-scripted factual formats. 
Unveiled launched on E! In Australia and was the top 10  reality show on Netflix US and UK in 2018.

In 2013 Alex won the Content 360 pitch at MIPTV for his Multiplatform pitch ‘Step 1’, for Russia's MTS and CTC

Alexander is currently Producer and showrunner on 'Undocumented'  a 10 x 30 min TV drama series , Co-Producer of Black Comedy Series 'Alantown' starring Guy Pearce and EP on a 412 Entertainment co-production for the true crime Thriller “Pretty Girl Killer”.

Conference Sessions


    30-03-2020, 09:30 - 10:00, On Demand

    On Demand session released at 9.30 am (CET)  SESSION AVAILABLE HERE  The KIDS SERIES PITCH presents the most promising projects from creators and producers of...

    • Language: English
      1. Event
      2. Event Date
        Mon, March 30
      3. Event theme
        WHAT'S NEXT
      4. Type of Event
        Competition / Pitch