Speaker Profile MIPCOM

Ashley Alleyne-Morris

Job TitleNorth America Partner Insights Director

Company NameParrot Analytics

About

Ashley Alleyne-Morris currently serves as the Insights Director for North America at Parrot Analytics, a TV analytics firm based in Los Angeles. In this role, Ashley oversees day-to-day support and strategic recommendations for global entertainment and media organizations such as Youtube, Fox, CAA, and A+E Networks. Previously, Ashley worked in marketing analytics at WPP agencies Wunderman, MediaCom, and GroupM, working to help companies across all industries optimize advertising spend. Ashley is a graduate of Howard University where she majored in Economics.

 

About the company:

Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world’s largest TV audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries to reveal the content consumers engage with and watch the most across platforms. Parrot Analytics is a trusted partner to some of the biggest media companies and content creators in the world, helping them optimize content workflows in real time. Partnering with companies across the entire content supply chain, from agencies to global direct-to-consumer platforms, Parrot Analytics helps drive better production, distribution, acquisition and marketing decisions, as well as increased subscriber growth and retention. The company has offices in Los Angeles, New York, London, Singapore and Auckland. Connect with Parrot Analytics on YouTube, LinkedIn and Twitter. For more information, see www.parrotanalytics.com.

Conference Sessions

  • MEASURING THE IMPACT OF DIVERSITY ON AUDIENCE POTENTIAL

    16-10-2019, 10:10 - 10:50, Auditorium A, Palais 3

    As recent hit films and TV series have shown, diverse and inclusive content has a tremendous impact, not only on audience satisfaction, but on their financial s...

    • Language: English
      1. Event Date
        Wed, Oct 16
      2. Event Theme MIPCOM / MIPJunior
        D2C Tech
      3. Event Type MIPCOM / MIPJunior
        Presentation / Study