Speaker Profile MIPCOM

Airin Zainul

Job TitleDirector, Digital Asset Management Unit, IP-Animation and Licensing & Merchandising

Company NameMedia Prima


Airin’s current portfolios with Media Prima includes managing the digital OTT video streaming service tonton and overseeing the group’s Animation IP, Licensing and Merchandising business. Since 2016, Airin revamped tonton from an AVOD play to a hybrid SVOD service and has taken the homegrown brand to international shores within the span of 18 months. 


Previously Airin was the Group General Manager of ntv7 and 8TV, Malaysia’s leading two urban channels, with over 18 years of Free-To-Air TV media experience. She played key roles in the pioneering teams for both ntv7 and 8TV since 1998 and 2004 respectively. Between 2006 to 2008, Airin was concurrently a consultant with Primedia International with the task of rebranding ABC5 to TV5 in The Philippines. 


She continues to love conceptualising content, watching all sorts of shows, reading through scripts, looking for the next big and securing deals for Malaysia's top animation title Ejen Ali! She has been with the Media Prima group since 1998 from the start of her career. 


Airin earned a BA degree from Goldsmiths College, University of London and an MBA from Berne University of Applied Sciences, Switzerland. 


In between her career and family, Airin is an avid baker and a World Marathon Major finisher.


About the company:


Media Prima Berhad (“Media Prima” or the “Group”) is Malaysia’s leading fully-integrated media company with a complete repertoire of media-related businesses in Television, Print, Radio, Out-of-Home Advertising, Content and Digital Media. In Television, the Group maintains its number one position for viewership through its four channels TV3, 8TV, ntv7 and TV9. It is also the pioneer behind tonton, Malaysia’s popular video streaming portal. Primeworks Studios is Malaysia’s largest content production company. Media Prima is the owner of The New Straits Times Press (Malaysia) Berhad, Malaysia’s largest publisher with three national newspapers – New Straits Times, BH (“Berita Harian”) and Harian Metro. Media Prima currently ranks third in Malaysia (behind Google and Facebook) in digital reach after the 2017 acquisition of Rev Asia Holdings, one of Southeast Asia’s leading digital media groups. Its digital media subsidiary Media Prima Digital was founded to innovate digital solutions and creative strategies for the Group. Media Prima Labs, a unit under Media Prima Digital, aims to extend the Group’s unique intellectual properties into the expanse of technological innovation and games.

Conference Sessions


    15-10-2019, 09:00 - 09:40, Auditorium A, Palais 3

    Domestic and regional players are putting up a formidable fight against behemoth streaming services, including the major studios who’ve created their own direct...

    • Language: English
      1. Event Date
        Tue, Oct 15
      2. Event Theme MIPCOM / MIPJunior
        D2C Tech
      3. Event Type MIPCOM / MIPJunior
        Panel Discussion