Speaker Profile MIPJunior

Andy Yeatman

Job TitleHead of the Americas

Company NameMoonbug


Andy Yeatman is head of North America at Moonbug, a global entertainment company that develops and distributes safe and fun content for children. Yeatman is one of the most respected and accomplished executives in kids' content. He has more than 15 years of experience in the film and television industry with expertise in distributing, developing and acquiring some of the most beloved children's content, globally.


Yeatman founded and led Netflix's Kids' Content department and created the largest slate of original kids' content in the industry. His division was responsible for original productions, co-productions, and acquisitions of content for kids ages two through 12. Under his leadership, the Netflix Kids slate grew from just two originals in 2014 to 40 in 2017, including such shows as Alexa and Kate, Ask the Storybots, Beat Bugs, Chasing Cameron, Free Rein, Julie's Greenroom, Magic School Bus Rides Again, Project MC2, andTrollhunters. Yeatman also led Netflix's kids and family programming strategy and acquisitions globally. He acquired content and programming from more than 50 countries and managed original productions in 10 countries. Additionally, he closed licensing or production deals with every major children's content provider, including Disney, DreamWorks, eOne, Hasbro, LEGO, Mattel, Nickelodeon, and Warner Bros.


During his tenure, Netflix's kids and family programming received 30 Daytime Emmy awards, with 100 total nominations. Netflix was named Kidscreen's Top Kids Broadcaster four years in a row; in 2017, it was named Parents' Top Entertainment brand for kids by research firm SmartyPants.


Prior to joining Netflix, Yeatman worked in digital distribution for The Walt Disney Studios, where he negotiated movie distribution deals with digital platforms such as Hulu, iTunes, PlayStation Network and Microsoft Xbox. He also developed the company's initial business plan for an online, direct-to-consumer movie service.


Yeatman holds a bachelor's degree in international relations from Tufts University and an MBA in strategy and entertainment management from the UCLA Anderson School of Management.


About the company:

Moonbug is a global entertainment company providing fun and safe content for children. Moonbug develops and distributes age-appropriate content that encourages healthy values such as compassion, empathy and resilience, while teaching children fundamental life skills. The company was co-founded by media veterans René Rechtman, CEO, and John Robson, COO, and is dual headquartered in London and Los Angeles.

Conference Sessions


    13-10-2019, 16:30 - 17:15, JW Marriott, Grand Theatre

    In a series of fast-paced presentations, hear from leading content, data, marketing, licensing and merchandising strategists on how they leverage the power of d...

    • Language: English
      1. Event Date
        Sun, Oct 13
      2. Event Type MIPCOM / MIPJunior