Speaker Profile MIPJunior

Adam Woodgate

Job TitleSVP Media Insights

Company NameDubit


Adam has nearly 30 years media and marketing experience, 10 years of which was spent in senior operational roles.

Initially spending time in audience research for LWT, he then moved into creating content for broadcasters firstly working in the US and subsequently in the UK. In 2001 he retuned to an audience insight as Group Head of Research coordinate research in support of Emap’s (now Bauer) broadcast properties. Following a period of time spent with Guardian Media Group, he went on to work in insight on many global and kids’ brands for BBC Worldwide.

Adam joined Dubit in 2013 bringing his knowledge of programming, content creation and media research to the many client projects he’s managed. He also heads up Dubit Trends - the largest global children’s media trends tracker, now covering 17 countries. He works closely with broadcasters, publishers, media buyers and content creators advising on strategy based on media consumption and emerging trends.


About the company:

Dubit is a global research and digital agency entirely focused on kids and families.  We have 20 years experience in conducting research with children and teens in countries around the world. With offices in the UK, Washington D.C., Melbourne and trusted global partners, we’ve worked with many of the most popular youth and children’s brands.

We have been at the forefront of delivering insights into the lives of children from the onset, and are proud to have worked on truly innovative projects that have impacted on the lives of young people and identified commercial opportunities to achieve our clients’ business objectives.  Our team consists of qualitative and quantitative experts from various commercial sectors as well as academics and experts in children’s development and their needs

Conference Sessions


    12-10-2019, 12:00 - 12:30, JW Marriott, Grand Theatre

    In partnership with Dubit  Six- to ten-year olds: call them the “Middle Kingdom.” They’ve aged out of preschool content but aren’t ready for adolescent issues. ...

    • Language: English
      1. Event Date
        Sat, Oct 12
      2. Event Type MIPCOM / MIPJunior
        Presentation / Study