Speaker Profile MIPJunior

Iginio Straffi

Job TitleFounder & CEO

Company NameRainbow


Founder and President of content company Rainbow, Iginio Straffi is the mind behind “Winx Club”, magic brand that has been bewitching girls all over the world for 15 years now.

Iginio Straffi’s ground-breaking vision makes Rainbow a constantly developing player in the entertainment industry, creating and distributing content for both children and adults and continuously improving also thanks to the growth of Rainbow Group’s family with the acquisition of Vancouver-based animation studio Bardel Entertainment and Italy’s Iven Group, made up of producer Colorado Film. Founded in 1995, Iginio’s Rainbow is the result of a boundless enthusiasm and imagination, always in the spotlight with new projects.


About the company:

Rainbow Group was founded in 1995 by Iginio Straffi, President and Chief Executive Officer, and gained a worldwide reputation thanks to the extraordinary success of the Winx Club fairies brand. The group operates in the family entertainment industry, ranking among the main international companies for the development of content - both animated and live action - for TV and cinema productions, as well as for the creation, development and licensing of content and the production of animated content for third parties, integrated by the group with the acquisition of Canadian studios Bardel Entertainment in 2015. With the acquisition of Iven Group in 2017, Rainbow Group has also broadened its offer of TV and movie products dedicated to adults and families, with the TV formats and film library owned by Colorado Film Production, Iven Group company that has been operating for more than 30 years. In over 20 years of experience, the group has created and developed a variety of properties and can count on a product portfolio aired in over 100 countries through different broadcasting platforms; in the consumer product industry, the group ranks in the top positions on the annual Top 150 Global Licensors List and is 1st in Europe, with more than 500 licensees worldwide.

Conference Sessions


    12-10-2019, 10:10 - 10:50, JW Marriott, Grand Theatre

    Presenting the WORLD SCREEN KIDS TRENDSETTER AWARDS   This panel celebrates the gifted individuals driving modern excellence in children’s television. Participa...

    • Language: English
      1. Event Date
        Sat, Oct 12
      2. Event Type MIPCOM / MIPJunior

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