Speaker Profile

Adam Woodgate

Job TitleSenior Vice President Media Insights

Company NameDubit

About

Adam Woodgate has worked in publishing, broadcast and digital media for over 30 years, having worked for London Weekend Television, BBC Worldwide, Guardian Media Group, Immediate Media Co. and Emap plc (now Bauer). He has had roles in programming, content creation, marketing, insight and commercial functions.
At Dubit he has consulted on: identifying new markets, informing advertising and sponsorship campaigns, developing content for teens, understanding children's and teens consumer journey, optimising a linear strategy for ad-funded channels, informing kids content acquisition strategy and managing brand trackers for multiple clients including FOX, Sky Media, Sony Pictures Television, Viacom and RAI.
He also heads up Dubit Trends - the largest global children’s media trends tracker, now covering 19 countries. He works closely with broadcasters, publishers, media buyers and content creators advising on strategy based on media consumption and emerging trends.

 

About Dubit

Since its inception in 1999 Dubit has been all about kids. With offices in the UK, Washington D.C. and Melbourne along with trusted global partners, we are working with many of the most popular youth and kids’ brands. Dubit has three teams:
Research: providing qualitative and quantitative research, product testing, and evaluation.
Strategy: leading product design, informing business models, market sizing, content and distribution strategy.
Digital: building and launching innovative apps, games, websites, and VOD platforms for kids.
We are proud to have worked on truly innovative projects that have impacted on the lives of young people and identified opportunities to achieve our clients’ business objectives.

Conference Sessions

  • The Pre-Schoolers, The Screen And Their Needs

    08 Apr 2019, 15:45 - 16:15, Palais des Festivals, Kids Creative Room, Palais -1

    In partnership with Dubit Pre-schoolers’ lifestyles, media consumption and passions inform their play, needs and the brands they most love. Discover how that i...

    • Language: English
      1. Event Date
        Mon, Apr 8
      2. Event Theme(s)
        In Development Kids
        Data Download
      3. Event Type
        Presentation / Study

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