Speaker Profile MIPJunior

Avril Blondelot

Job TitleHead of Content Insight

Company NameEurodata TV Worldwide


Currently Head of Content Insight at Eurodata TV Worldwide, Avril Blondelot heads up a team of 20 people in charge of TV audience-based studies, new content monitoring (NOTA) and in-depth genre-focused (children, scripted and entertainment and multiscreen) regular analyses. She joined Eurodata TV Worldwide in 2010 to develop its business mainly in the UK and the Netherlands. She had previous work experiences at Eurosport, France Télévisions and Musée du Louvre. Passionate about cultural matters, she graduated from Paris Dauphine (Management of Cultural Organisations) and SKEMA Business School/ Plekhanov Russian University of Economics / HTW Dresden (trinational program).


About Eurodata TV Worldwide

Created by Médiamétrie, Eurodata TV Worldwide analyses and distributes data from television audience measurement companies around the world, based on its partnership agreements. Today, Eurodata TV Worldwide’s database contains more than 5,500 channels in more than 100 territories and provides exhaustive daily programme information covering content, production, international distribution and audience levels for targeted programmes, all data emanating directly from the relevant authorised institute based in each country. These results are exploited in a range of services that aid decision-making by audiovisual professionals worldwide: producers, distributors, broadcasters, rights managers, sponsors, etc. 

Conference Sessions


    13 Oct 2018, 09:30 - 10:00, JW Marriott, Conference Room 1 - Grand Theatre

    In partnership with Eurodata TV Worldwide Kids are passionate about stories and content. They watch all kinds of programmes. In this session, we’ll run through...

    • Language: English
      1. Event Date
        Sat, Oct 13
      2. Event Type
        Presentation / Study

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