The Wit List @MIPTV-MIPCOM

The (w)it list is a monthly selection by The WIT of 3 fresh, innovative and entertaining shows from around the world with high social media buzz, made just for the MIPTV/MIPCOM community.


  • Fresh TV - 3 fresh shows with highest social media buzz every month

    Discover the freshest TV shows with highest social media buzz. August’s playlist features Ridículos (Brazil), Sres. Papis (Chile),Haja coração (Brazil)


  • The Wit List - Playlist 54 details

    Ridículos (Ridiculousness), Brazil, MTV Brasil

    Pitch: Local adaptation of the format Ridiculousness aired on MTV in the US in which three hosts and a celebrity guest comment on the funniest amateur internet videos and user submitted clips). The format has been adapted as well in Chile, France, Spain, Italy and Africa. It will soon launch in Poland and The Netherlands.

    Social media buzz: According to the witspottER analytics, the clip show was the most commented premiere of the week in social media in Brazil.

    Premiere: Tuesday, June 7, 2016
    Distributor(s): Viacom International Media Networks (VIMN, MTV)
    15 weekly 30-minute episodes

    Sres. Papis (Dear Daddies), Chile, Mega

    Pitch:Local adaptation of the telenovela aired in Argentina on Telefe, which charts the parallel stories of three very different fathers who meet and become friends at the day care center their kids go to.

    Social media buzz: According to the witspottER analytics, the telenovela was the fifth most commented premiere of the week in social media worldwide. After one month on air, the number of Facebook Likes was multiplied by 3 to reach 172,667 Likes and the number of Twitter followers has increased by +35% to reach 27,670 Likes on July 29, 2016.

    Premiere: Tuesday, June 28, 2016
    Distributor(s): Telefe International
    150 stripped 45-minute episodes

    Haja coração (Mercy!), Brazil, TV Globo

    Pitch: New version of the 80’s telenovela Sassaricando that takes place in São Paulo and follows two women who are complete opposites: Fedora Abdala, a rich heiress in search of fame and Tancinha, a market seller who blames the Abdala family for the death of her father...

    Social media buzz: According to the witspottER analytics, the telenovela was the third most commented premiere of the week in social media worldwide, reaching a good 51,850 comments on Twitter and Facebook. After almost two months on air, the number of Facebook Likes was multiplied by 3.

    Premiere: Tuesday, May 31, 2016
    Distributor(s): Globo TV International
    143 stripped 60-minute episodes

  • All Wit List Playlists

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The Wit List @MIPTV-MIPCOM

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Personal Data collected by Reed MIDEM is the object of a processing intended to fulfill request for information or registration for newsletters and to promote Reed MIDEM’s tradeshows etc. In accordance with French law on data processing and liberties of 6 January 1978 modified in 2004, you may exercise your right of access and rectification concerning the data which is stored in our files contacting us at the following address: contact.cnil@reedmidem.com.
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