Feis tu Feis (How to Be), Spain, Cuatro
Pitch: Local adaptation of the format How to Be. The host interviews a celebrity guest, dressing up to look exactly like the celebrity in question. After several days of preparation and immersion within the entourage of the star, the host mimics his appearance, his gestures, his diction, his mannerisms... and offers the guest a "self-interview" by asking his alter ego questions that no one has ever dared to ask… The format has already been adapted in the Netherlands, Sweden, Germany, Israel and Norway.
Social media buzz: According to the witspottER analytics, the talk show was the most commented premiere of the week in social media in Spain and ranked among the top five premieres in Europe. After two weeks on air, the number of Twitter Followers was multiplied by 8 to reach 2,877 Followers on June 13, 2016.
Premiere: Friday, May 27, 2016
Distributor(s): Armoza Formats
Weekly 60-minute episodes