21 Dias (21 Days), TVN, Chile
Pitch:Local adaptation of the Spanish docu-reality format 21 days. A female journalist spends 21 days living a life that is not hers (homeless people, anorexic girls, horseback riding pros…) and discovers very different lifestyles.
Social media buzz: According to the witspottER analytics, the show was the most commented TV debut of the week in social media in Latin America. Over the two days surrounding the premiere the number of Facebook fans increased by 100% and the Twitter followers by 286%. The second episode, titled “21 Days smoking weed” reached more than 110K views on YouTube in one week.
Premiere: Monday 17 June 2013
12 weekly 60-minute episodes