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"TV and Video App Strategies in the 4G Era - Monetisation, Distribution, and Content" by IHS

  • TV and Video App Strategies in the 4G Era by IHS

    New 4G networks and the rise of smartphones and tablets are driving the mobile apps boom. There will be more than 5bn active smartphones and tablets by 2017, but mobile video business models are still evolving. TV and Video companies often pursue revenues outside app stores through cross platform subscriptions or mobile advertising. This report analyses the impact of new technology on the apps market, the current state of play, and app strategies of leading TV and video companies.

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