Digital promotion… Beyond the screen - The example of Game of Thrones
Before being a television drama, Game of Thrones is a unique narrative world and this world exists for the sole purpose of being explored by readers, first, and viewers, then. Digital promotion has been crucial to HBO's strategy of promoting this series since the very beginning. Over the three years the show has been airing, a range of very different digital initiatives has been used to promote the show. Discover them.