"Netflix - On Demand and On The Rise. A focus on Netflix's social media strategy", by Vast Media
Did you know that Netflix is responsible for over a third of peak internet traffic hours in the US? The SVoD platform is changing the way audiences consume content and plans to launch 20 original series a year for its subscribers by 2019.
This study takes a look at how Netflix uses social media to promote its original content. 24 case studies illustrate how Netflix creates shareable content, interacts with fans and engages them with user-generated-content campaigns.