"MultiScreen Report" by Eurodata
From smartphones and tablets to computers and television, most of our media consumption now occurs in front of a screen. Interactive consumption intensifies and multiscreen behavior is quickly becoming the norm.
On-demand, synchronization, interactivity, freemium… Multiple devices add up to a wide range of habits and practices. In this exclusive report for MIPTV-MIPCOM, Eurodata TV Worldwide proposes a focus on a series of case studies from around the world.