Yannick Bolloré, Havas

Yannick Bolloré, Havas

"We decided to use our ability to adapt more quickly," Yannick Bolloré, Chairman & CEO of Havas and MIPTV keynote, told us in Cannes while presenting the "Just Dance Now with Coca-Cola and Les Twins" marketing campaign that was developed by Havas Sports & Entertainment Paris.


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