The Future of Branded Entertainment ebook" by Hyper Island & Ogilvy

"The Future of Branded Entertainment ebook" by Hyper Island & Ogilvy

At MIPTV 2013, MIPCube’s Brands & Content Master Class, in partnership with Hyper Island and supported by Ogilvy, has gathered more than 80 thought leaders and decision-makers working across brands, agencies, producers, TV networks, digital platforms and social networks, to spend a morning exploring how to create engaging branded entertainment. Discover the master class’ key outcomes in this ebook about “The future of Branded Entertainment”.

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