On the back of Endemol's latest global format blockbuster Your face Sounds Familiar, what are the secrets to creating hit content in the new marketplace? What does the fact that more than 30 million games of The Money Drop have been played online teach us about our audiences? And as Endemol celebrates three major new drama series in the US, part-funded with Endemol distribution money, what are the lessons about risk in this new and less certain world? It's a great time to be a creative. Perhaps the best ever. And Tim Hincks explains why.