Maurice Levy, Publicis Groupe, Media Mastermind Keynote

Maurice Levy, Publicis Groupe, Media Mastermind Keynote

Publicis Groupe is the world’s third largest advertising and communications group and Maurice Lévy is widely recognized as one of the leading figures in the communications industry. During this keynote address, Maurice Lévy discussed how TV and advertising are facing common challenges today more than ever, from how to create great content to retain viewer attention, to building and monetizing an audience.

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