Sophie Turner Laing, BSkyB

Sophie Turner Laing, BSkyB

In recent years, Sophie has been leading the transformation of Sky from being primarily a content aggregator and platform operator into a business that also commissions and sells its own programmes. By 2014, Sky will increase its spending on original content to £600 million by 2014 -- an increase of 50% on 2011. In this video, she explains why betting on home-grown content is benefiting Sky and the creative community.

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