Keynote: Jill Wilfert, LEGO Group - Turning Toy Bricks into Screen Hits

Keynote: Jill Wilfert, LEGO Group - Turning Toy Bricks into Screen Hits

The LEGO system is dream material for inspiring creativity and imagination. The LEGO brand cannot help but inspire other storytelling forms and is now one of the most 360 brand experiences. From children’s rooms to the big screen, on TV and online, the LEGO brand now engages with children in every way while always staying true to its original, physical idea. Be inspired by the person who develops the magic formula: Jill Wilfert, VP Global Licensing & Entertainment, LEGO Group.


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