Keynote : Deb Roy, Twitter

Keynote : Deb Roy, Twitter

In this keynote, Twitter's Chief Media Scientist Deb Roy highlights Twitter as a force multiplier for TV viewing. Studies show that a majority of mobile and tablet users talk about what they're watching on television with others in real time. This results in unprecedented waves of synchronous conversations about culture and events that Deb Roy calls "the social soundtrack for TV". What does this mean for TV networks, advertisers and creatives? Learn more

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