Interview with Juha-Matti RAUNIO & Theodor Arhio, TBWA Finland -How Brands Gave Life to a New Finnish Sitcom

Interview with Juha-Matti RAUNIO & Theodor Arhio, TBWA Finland  -How Brands Gave Life to a New Finnish Sitcom

In this exclusive interview, Juha-Matti Raunio and Theodor Arhio of TBWA Finland, discuss "Buy This", a Finnish branded content TV show. The innovative sitcom relates the story of a fictional agency that creates ads for real brands.


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