Exclusive Interview with Mark Crumpacker, Chipotle - Establishing your values at the heart of your campaign

Exclusive Interview with Mark Crumpacker, Chipotle - Establishing your values at the heart of your campaign

In this exclusive interview, Mark Crumpacker, Chief Marketing Officer, Chipotle, discusses the company's decision not to integrate their products into their successful series “Farmed & Dangerous” but instead, to focus solely on their values and creating pure entertainment. Will this become the standard for branded content?

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