Colin Turnbull, Kolody Inc - Aligning Stories with Brands

Colin Turnbull, Kolody Inc - Aligning Stories with Brands

Kolody Inc is a Canadian digital agency focused on creating accountable and immersive campaigns and experiences. Partner and Executive Producer Colin Turnbull discusses in this exclusive MIPCOM-MIPTV interview how he collaborates with brands on content creation.
As the customers become more and more savvy, how do you find a way so that your audience does not feel they are being marketed to?

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