"What draws brands to content marketing? The same thing that attracts the TV industry: audience fidelity. Brand leaders and experts talk about generating user engagement, and producing marketable content, from a brand perspective.
Moderator: Kate Bulkley, Presenter and Commentator, UK @katecomments
- Robert Ramsey, Partnership Lead, Channel 4, UK @RobRamsey
- Cody Hogarth, Head of Entertainment, Ogilvy Group, UK
- Thomas Jamet, President of Brand Content, UDECAM and CEO, Moxie Paris (ZenithOptimedia), France @tomnever
- Antoine Wolf, Global Advertising Manager for Electric Vehicles and Innovation, RENAULT SAS @ajp_wolf