Brands: The new commissioners

"The Future of Branded Entertainment ebook" by Hyper Island & Ogilvy

"What draws brands to content marketing? The same thing that attracts the TV industry: audience fidelity. Brand leaders and experts talk about generating user engagement, and producing marketable content, from a brand perspective.

Moderator: Kate Bulkley, Presenter and Commentator, UK @katecomments

  •     Robert Ramsey, Partnership Lead, Channel 4, UK @RobRamsey
  •    Cody Hogarth, Head of Entertainment, Ogilvy Group, UK
  •    Thomas Jamet, President of Brand Content, UDECAM and CEO, Moxie Paris (ZenithOptimedia), France @tomnever
  •    Antoine Wolf, Global Advertising Manager for Electric Vehicles and Innovation, RENAULT SAS @ajp_wolf
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