Advertising has never been more fun. Digital media, technology and the entertainment industry are all booming, and brands are getting in on the action, investing an increasing share of marketing dollars into new-age brand building programs. Hear how leading advertising agency, Ogilvy & Mather Paris, has embraced digital and branded entertainment to build brands such as Coke Zero, Europcar, Perrier, Ford and more.
Speaker: Frédéric Levron, Executive Director - Head of Digital and Brand Content, Ogilvy & Mather
Moderator: Tiffany St James, Executive Director of British Interactive Media Association.