Exclusive whitepaper

"Enter the Age of Branded Content” by BCMA

  • Buyers' Trends at MIPTV

    The Branded Content Marketing Association (BCMA) has explored for MIPTV-MIPCube the exact meaning of branded content and its numerous variants. This definition is put in practice through a series of best-in-class branded content initiatives developed by leading brands including MINI, Chipotle or Heineken.

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