Speaker Profile MIPTV

Brenda Maffuchi

Job TitleHead of Acquisitions & Property Development

Company NameDe Agostini Editore


Brenda Maffuchi joined De Agostini Editore in December 2012 as Head of Acquisitions & Property Development; is responsible for analyzing, negotiating and managing content acquisition for De Agostini’s channels in Italy. At this role, she also supervises the development process for local and international co-productions.
Prior to De Agostini Editore, Brenda worked at The Walt Disney Company Latin America supervising and coordinating the content acquisitions for the Latam region. Later on, she was the responsible for the Live Action and Multimedia Content division at Spanish based company Elastic Rights overseeing the distribution and Consumer Products Rights strategies for Southern Europe.


About De Agostini Editore

We are an independent multiplatform Network presenting a unique content offer, identifying the editorial needs of each target and always maximizing the brand awareness of our TV Network.
As part of our Group we have 3 TV channels for the Kids audience and one TV channel for male audience:
DeAJunior: The first Edutainment Channel for a pre-school target with a special focus in family co-viewing. Created to make kids able to learn, to understand and to discover.
DeAKids: The I-Do-tainment brand of the Group, the new wave of educational content to empower kids and encourage them to action. Target 6-8, with a distinctive brand positioning. Including “ad-hoc” original productions.
Super!: The entertainment channel for kids 8 - 14 y.o. Allows kids to discover their own skills, but always in a funny and spontaneous way. Is the channel where kids can find the contents they really want and that identify their self. Super! is part of the recent joint venture agreement between De Agostini Editore and Viacom International Media Networks Italia
Alpha: Dedicated to male audience, target adults 25-45 y.o where normal people become heroes challenging themselves and their limits. Real stories that become extraordinary in breathtaking scenarios.

Conference Sessions


    11 Apr 2018, 10:00 - 10:45, Palais des Festivals, Auditorium A, Palais 3

    Humor, culture, self-representation… These are difficult ones to tackle when it comes to scripted live action series for Kids. Is there room in-between the glob...

    • Language: English
      1. Event Date
        Wed, Apr 11

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