Speaker Profile Mipcom

Andreatta Eleonora

Job TitleDirector RAI Fiction

Company NameRAI Radiotelevisione Italiana

About

Eleonora Andreatta is the Director of Rai Fiction, the department of the Italian public broadcaster RAI in charge of producing and co-producing TV drama and docudrama, with a yearly output of some 500 hours. She is also an Executive director of Rai Com.
After a degree in Italian Literature at Bologna University, she began her career with Academy Pictures, a movie distribution company.
She joined RAI in 1995, working as producer, then as responsible for Cinema and Drama programming in Rai1, and later as Head of Co-productions and TV series at Rai Fiction.
Since September 2012, Eleonora Andreatta is the Director of Rai Fiction, pursuing a policy of product innovation and differentiation. Along the successful production of prime-time domestic drama, where Rai is undisputed leader in Italy, she opened new production lines of series for younger viewers, web series, and high profile projects for an international audience.

 

About RAI Radiotelevisione Italiana

 

RAI Radiotelevisione Italiana S.p.A., Italy's national public broadcasting company, is the leading Italian multimedia group, active in all segments of the audiovisual market. Rai broadcasts the widest free-to-air offering in Italy and Europe with 14 TV channels and 10 radio stations.
Rai is at the heart of quality Italian TV series production, with a great palmarès of prestigious awards. Since the 60s, Rai has been promoting big international co-productions (from Franco Zeffirelli’s Jesus of Nazareth, to Giuliano Montaldo’s Marco Polo, from The Bible TV series or Coco Chanel miniseries, both Emmy Awarded).
New large-scale projects are series like Medici: Masters o Florence, which recounts the celebrated Reinassance family of the Florentine bankers, starring Dustin Hoffman and Richard Madden or The Name of the Rose, Tv adaptation of Umberto Eco’s best seller, or My Brilliant Friend, based on the worldwide literary phenomenon of Elena Ferrante’s novels.

 


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